Eye Exams Available and Walk-ins Welcome! 

Hundreds of Designer Frames

Even if you're short on time, you won't be short on choices. Our experienced opticians will help you select the perfect pair of glasses for your face and lifestyle. 

Experience Matters

We've been proudly serving Iowans since 1975. Locally owned and operated in West Des Moines, we are here to take care of all your eye care needs.

No Appointment Needed

If you are in need of an eye exam for glasses or contact lenses, our Dr. of Optometry will provide you with a comprehensive eye exam Monday - Saturday.

"Great customer service, I was treated like a queen! The employees were very helpful in assisting me in finding exactly what I was looking for, and that fit my face well. Will definitely return, and recommend to friends. Also, thank you for offering a Veteran's discount."

Gina Nelson - April 4, 2017

Great Experience! Very knowledgeable during exam, salesman was very personable with helping out on styles of frames. It had been 5+ years for me since I had seen a eye doctor and it felt very comfortable. 

David H.  - Mar 27, 2016